Lazio comes into the exciting Fan Tokens' world. Binance, along with the sponsorship of the First Team jersey, will exclusively distribute Lazio-branded Fan Tokens, according to a specific license from S.S. Lazio Marketing & Communication.
The launch of Lazio Fan Token is taking place in the coming weeks and will immediately involve the great Lazio community and football fans all over the world. Fan Tokens are in fact designed to revolutionise the experience of fans, allowing them to actively participate in the life of the Club, through dedicated surveys and other interactive activities that will be developed during the season.
“Involving our fanbase with this type of technology and exploiting the reach of Binance - underlines the President Mr. Claudio Lotito - will open new horizons for the development of Lazio brand in the near future. With the contribution of Binance - he concludes - we will bring Lazio fans from all over the world closer and closer to the life of the Club ”.
Changpeng "CZ" Zhao, CEO and co-founder of Binance, commented: "Sports fans can take advantage of this revolutionary fan - engagement and gamification solution in many exciting ways. Lazio fans can collect Binance Fan Token and rare NFT offerings, unlock one-of-a-kind Fan Badges, rewards based on their level of engagement, collect signed merchandise, and even meet their favorite team in person. Binance Fan Tokens are an exciting way for fans to engage more meaningfully with their favorite teams' players and offer opportunities for teams to really embrace their fans in turn”.